The Fielders Story
Fielders have a long tradition of excellence in service and quality that stems back to the company’s founders in 1900. Specialising in the manufacture of steel roofing and flooring products, we pride ourselves on innovation, with constant research and development.
Fielders is part of the Hills Industries group, a multi-national company distributing a diverse range of products to the world. Along with Orrcon, Korvest and Woodroffe Equipment Australia, Fielders is part of the Hills Building and Industrial Products Division.
Fielders manufacture a comprehensive range of mainly roll-formed steel products that are supplied to commercial, industrial and domestic building contractors.
The main manufacturing sites are at Mile End and Regency Park in SA, Wangara in WA, Campbellfield in Victoria, Ingleburn in New South Wales and now Brisbane Sheet Metal in Northgate and Coolum, Queensland. Branches are located at Marion, Noarlunga and Mt. Gambier in South Australia, Mildura in Victoria, Bunbury, Osborne Park, Broome and O’Connor in Western Australia and Darwin in the Northern Territory. Fielders now have 16 sites nationwide and employ in excess of 800 staff.
Products include roofing and cladding in a range of profiles and gauges, fencing systems, rainwater goods, gutters, flashings, sheet metal fabrication, fascia, purlins, doorframes, KingFlor structural decking and carports.
Fielders is a merger of 3 well known South Australian companies – Fielders Steel Roofing, Woodroffe Sheetmetal and
Cowells/Auspine Sheetmetal.

Fielders
Fielders originally began trading in 1900 as R.W. Fielder. Later named R.W. Fielder and Son, the company became famous for manufacturing nails and as one of the first to roll-form corrugated and V crimp sheeting. In 1992, the name changed to Fielders Steel Roofing with a desire to provide quality products and service to the roofing market. Today the Fielders name is easily recognised and respected with both tradesmen and the general public.
Fielders originally began trading in 1900 as R.W. Fielder. Later named R.W. Fielder and Son, the company became famous for manufacturing nails and as one of the first to roll-form corrugated and V crimp sheeting. In 1992, the name changed to Fielders Steel Roofing with a desire to provide quality products and service to the roofing market. Today the Fielders name is easily recognised and respected with both tradesmen and the general public.
Woodroffe Sheetmetal
Commencing at R.B. Woodroffe in 1936, the company quickly grew to be one of the largest plumbing contractors in South Australia. Woodroffe Sheetmetal was a part of this business and, under the control of Peter Woodroffe and management of Ron Jantzen, became a major rollformer in the state in the 1960’s. It was during this time the company introduced purlins, carports, skylights and other products, quickly becoming a local icon.
Commencing at R.B. Woodroffe in 1936, the company quickly grew to be one of the largest plumbing contractors in South Australia. Woodroffe Sheetmetal was a part of this business and, under the control of Peter Woodroffe and management of Ron Jantzen, became a major rollformer in the state in the 1960’s. It was during this time the company introduced purlins, carports, skylights and other products, quickly becoming a local icon.
Cowells / Auspine Sheetmetal
Commencing in 1869 as general merchandisers and known initially as Cowell Brothers, the company purchased Lietztke Sheetmetal in the late 1960’s and renamed the business Cowell Steel. The business quickly grew to become a major supplier to the building trade. Purchased from the Simpson family and renamed Auspine Sheetmetal in the 1990’s, the company then became part of Fielders in January 2000. Today the Cowells name still remains closely linked with the building trade.
Commencing in 1869 as general merchandisers and known initially as Cowell Brothers, the company purchased Lietztke Sheetmetal in the late 1960’s and renamed the business Cowell Steel. The business quickly grew to become a major supplier to the building trade. Purchased from the Simpson family and renamed Auspine Sheetmetal in the 1990’s, the company then became part of Fielders in January 2000. Today the Cowells name still remains closely linked with the building trade.










